In terms of their audience, this is quite a broad demographic including gardeners of all ages and anyone who works within gardens, so think tree surgeons, landscape gardeners and forestry workers between the ages of 18-55. The artwork created will need to resonate with these types of people.
They’re keen to have a set of icons created that are modern, minimal and of course inspired by horticulture and gardening that can be used by the charity for years to come. They’re not exactly sure which style and illustrative direction they would like so are happy for the designer to offer a suggested route.
© Mike Victorick
Photo, Design, Video
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