Jeff Boortz Promo Shoot

Earlier this month started right with a promo shoot. Talking with Jeff we came to the conclusion that a simple deep and moodier tone was what his direction needed. After figuring out everything I decided to keep it real simple. A lot of 1 light setups and a little bit of on location work to help vary up the shoot and help him feel like there is a variety. Jeff is a singer songwriter with an older soul in the country music world and it's kind of refreshing to hear a country song that is actually a country song.

Something else to note is the studio I used, The Houston Studio, is my new home when it comes to doing studio work. It provides the best of both worlds when it comes to whether my artist need a more natural/lifestyle/west coast look as well as a look that is more artificial and has that New York/east coast feel to it. I'm looking forward to the rest of the year and all that will be happening for me and my artist at this place!

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